For many therapists, this year will be the last of their practices. It can be difficult to get clients in the door. and finances can be a struggle.

But I think the economy is sending us a message. It is telling us that our one-to-one delivery model is outdated and we need to look at what our market wants. And for many - the answer will be to create a multiple streams of therapy income business.

This means creating and/or selling information products via your website. So the money comes in even when you are on vacation.

But how to get started?

Contrary to what you  might think, the answer to building a Multiple Streams of Income for Therapists business starts with creating something to give away for free.

 Have you heard all the buzz about how the idea of 'free' is critical to business-building lately? Particularly when building a business online.

Generosity-based marketing, or what we call Pink Spoon Marketing, has come of age, and it goes something like this:

Provide genuine and extraordinary 'free' value to your market and they will respond by returning value (in the form of dollars) to your business.

At first this may seem counterintuitive - after all, aren't businesses supposed to be paid in a straightforward transaction for the products & services they provide?

We dare you to set that aside for a moment and consider Pink Spoon Marketing instead. The best businesses succeed because of the strong relationships they have with customers who know, like and trust them (not just because of the 'thing' they sell or service they provide.) And...

The very best way to create this strong trust relationship is to give first, receive later.

This is the heart of the generosity-based business model - offer a 'free taste' to prospective customers and earn their trust. In turn, done right, this will earn you the right to sell them something of value.

The best thing about this is more therapy business owners like you stand the chance of learning a truly great business model that works. We think that rocks, actually, because contrary to most other business experts, we hold one thing VERY dear - we believe that...

Building a magnificent business does NOT have to be hard.

In fact, here's a little secret. In our direct experience, the most successful bigger businesses who are perhaps just a little ahead of you, succeed because:

The most successful businesses have an UN-COMPLICATED, rock-solid business model at their core.

More and more often that business model is the one we call Pink Spoon™ Marketing, a term first coined in 2004 by Andrea J Lee and Tina Forsyth. But now it is your turn - to have the Pink Spoon Marketing system tailored just for you.

When speaking with enlightened and forward-thinking therapists, we don't talk about competition because there is more than enough business for everyone. But if we WERE to talk about competition, a question for you, do you know what your competition is doing to get more interested prospects quickly and with authenticity?

Like the business owners shown above, they are quickly adapting and implementing Pink Spoon Marketing into their businesses, regardless of what kind of business they're in.

If you've ever bought something in an ice cream store...you've got what it takes to make Pink Spoon Marketing work for you.

As business coaches, we are big believers in the power of the metaphor to understand complex things. When we first started Be A Wealthy Therapist,  I was introduced to the Pink Spoon Marketing™ Model. This model describes a thriving business quite like a busy ice cream store.

So imagine for a moment it's a hot sunny day and you are in an ice cream store.

There are over 100 flavors here, and wow, so many of them look good. But how to make a decision on what to get??

Oh this is handy. 'Yes please' I'd like to try a little taste - no charge. Hmmm...how about that one, can I taste that one too? Hey these little pink spoon samples are terrific - I know exactly what I want. I'll have a scoop of this and a take-home carton of that.

You can create an experience much like the above for people who 'walk into YOUR store' and enable them to spend money with you in a way that serves them, makes them happy, and earns you money.

Wouldn't you find it rewarding if your customers found spending money with you could be painless and pleasurable, and wouldn't you agree it's much more likely they'll become repeat customers?

If you've had your therapy business for any length of time you know that trust is the essential element that needs to be in place between you and your client. In fact, earning trust and being deserving of it is the noblest act a business owner can undertake! And creating a pink spoon business is one of the simplest and most direct ways for you to do that.

To be 100% clear, the term Pink Spoon Marketing is based on the tiny little utensil you get when you ask to taste a flavor before you buy it in the ice cream store. Sometimes the utensils are small wooden paddles, but one of our favorite ice cream stores uses Pink Spoons so we like to use that name for them.

What's more important than the name is the concept. Pink Spoon Marketing simply means giving away a small 'taste' of something you're selling, for free, and done right, can often earn you a paying client.

Great Pink Spoons have 5 main characteristics, regardless of what type of therapist you are:

1. They are free.
2. They are compelling and truly sought after, something people would pay for but are delighted when they discover they don't have to.
3. They are small in size, a true sample, relative to what you are selling.
4. They are easy for the business owner to give away, usually because they don't cost too much and require no ongoing time investment to generate.
5. They are a natural lead-in to the core product or service you want to sell. The tighter the relationship between the pink spoon and your other offerings the better.

You'll Know Your Pink Spoon Is Successful When Multitudes of People Want It and...You Sell More as a Result

In this business model, it becomes very clear that the more people who try your pink spoon, the more people will go ahead and purchase something. Take just a moment now to recall how many times you've responded to a form of Pink Spoon Marketing yourself. It happens nearly every day, once you begin to realize it.

Haven't you ever found yourself in one or more of these classic Pink Spoon Marketing situations, and joyfully spending money as a result?

• While touring a winery you're invited to attend a charming free wine tasting, and from there decide to buy a bottle or two.
• Your local deli is handing out samples of their new sandwich, and you decide to make it your lunch choice.
• You get a small packet of hot chocolate in the mail and buy a can of it next time you go grocery shopping.

The thing to understand is, some of the customers who experience your pink spoon will buy everything else that you offer.  Your value has been proven to them and it is so great that they become an instant loyal customer for life.  This happens in real life, mind you.  Others may try your pink spoon and leave, never to become a customer of yours.  That is a great thing too since it frees you up to focus on those customers who are worth your attention.  And then of course there are the in-betweeners, folks who will become good customers, and buy things from you from time to time.

The Pink Spoon Marketing Business Model and Accompanying Funnel Gives You a Way To See
Your Business Clearly

As you consider your own business, may we ask whether you know where your best clients are coming from? At what point in the buying funnel are they leaving without buying anything and what could you be doing about it?  Perhaps you've tried a free taste but haven't seen results, do you know what to improve? Or, one of our favorite questions: what might you do to entice your best clients to become even better - is a different kind of pink spoon in order for your most loyal clients?

The Pink Spoon Marketing for Therapists Implementation Kit will empower you with answers to all of the above, and give you the exact business architecture to apply, shown here in simplified diagrammatic form:

Knowing the precise pattern your clientèle (and their spending) are flowing in allows you to focus your efforts - focused efforts means Less WASTE in your Business - a very good thing

How often do you wish you had x-ray vision so you could understand why a client left when they did, or how you could create more of your best clients until you were full?  The Pink Spoon Marketing method allows you to do just that, based on its sheer simplicity.

There are 8 Key Steps to Making Pink Spoon Marketing Work For You:

And because we like to walk our talk, here they are in plain view so you can try them on and decide if they resonate:

Step 1. Discover Your Niche Market.  This is also known as a group of people with common issues or concerns, that 'hang out' together.  Your niche market enables you to access 'invisible' pockets of clients using the pink spoon model.

Step 2. Elicit the Problems.  What is being experienced most vividly by this group of people..."What's keeping them awake at night?"  In this step your job is to listen CLOSELY to what the market is saying.

Step 3. Find the Solutions.  Once you've pinpointed the problems your niche market is experiencing, next, identify the solutions.  You can do this through a combination of your own knowledge and judicious research and surveying.

Step 4. Choose Your Products and Your Packaging.  According to your personal strengths and preferences, decide how you'll package your products and services.  Are you a verbal person? Do you like to write?  We'll show you how to repackage and repurpose so you get multiple products from one set of content. 

Step 5. Generate Traffic with Integrity. Learn low-tech, low-budget methods to generate traffic on the internet (techniques being taught elsewhere for thousands of dollars) or, put direct mail strategies into place for offline success. (Or both!)

Step 6. Continue to Convert Traffic into Prospects. Use the authentic relationship-building elements of intimacy, mystery, sensuality to deepen and strengthen the ties between you and your clients.  

Step 7. Strengthen the Trust Relationship. If you consistently and purposefully build the relationship with people in your the ice cream funnel model, the more accelerated your success will be in the other layers.

Step 8. Pursue a Bold, Outrageous, Provocative Position in your Niche Market.  Figure out what you believe in, and take a stand, working at all times on your authenticity and integrity.  Your business success IS a reflection of your personal mastery.  This is important and often skipped - if you commit to mastering this final step, we assure you, you'll be far ahead of many others who are after the same success you are...

By putting into play EACH of these critical elements for your business, you'll be following in the footsteps of the giant multinationals who seem to have it all, yet really all there is, is a business model very close, if not just like this one. 

Now You Know the Steps Themselves - Why Would You Need the 190-Page Workbook and 3 Audio Files?